3D data is generated by an increasing number of platforms and devices

An extra dimension, or a z-value, that characterises 3D data, allows it to store and display more information than 2D. However, today all this 3D data is stripped off of its key qualities and flattened out due to inherent limitations of the currently available 3D data handling and display technologies (in particular stereoscopy).

VividQ addresses the problem of 3D data distribution and display, which hinders the uptake of 3D TVs, and Virtual and Mixed Reality devices.

VividQ software suite incorporates our proprietary data compression and holographic computing solutions. While holographic principles have been known for a long time, computing and storing holograms (even in 2D) has been extremely challenging. The ability to generate, transmit and display holograms in real-time with standard computing power makes our solutions revolutionary, and attainable for personal devices applications.

Competing solutions

Existing 3D stereoscopic technologies use 2D binocular vision solutions to create imperfect 3D illusions. This leads to eye strain, fatigue, and limited interactivity due to a reduced comfort depth range and a depth cue mismatch of convergence and accommodation. VividQ offers the ultimate software solution to the constraints of 3D-like stereoscopic displays, solving both the data capture, storage, and display problems.

Real-time holography

An ultimate 3D Data handling and display technology

Existing 3D display technologies use a variety of techniques to simulate the sensation of depth one would see in a real object or scene. However, the illusion is never complete, often resulting in negative effects on users such as nausea and headaches. Worse still the viewer can always tell that what they are seeing is artificial or fake.

VividQ uses technology based on precision engineering of light fields and has developed a suite of state-of-the-art algorithms that enable the generation, compression, and transmission of 3D holographic images and video. Our holograms possess all the depth cues and effects expected by the human visual system. Our four licensable, proprietary software modules, make it possible to mix virtual objects seamlessly into the physical environment.

Our technologies are an essential element of the evolution into the next generation of highly realistic, 3D displays for augmented and mixed reality headsets, head-up-displays and smartphones.

  • Standardizes 3D point cloud data from multiple sources into our universal .vvq format

    Our 3D data format is designed from the ground up to be highly portable and extensible. Any 3D data in the VividQ format can be instantly converted to a hologram, ready for display.


    3D data is generated by a variety of sources (gaming engines, 3D scanners, cameras, CADs) in a range of different formats. VividQ™ Capture processes and standardises source data into the universal .vvq format for holographic transmission and display. As a result, mixed reality displays powered by VividQ do not require new content to be created, but are compatible with hundreds of thousands of assets and applications already available in the market.


    VividQ takes advantage of the point cloud representation of 3D data. Point clouds provide a very accurate digital record of an object or space, defining XYZ coordinates and colour information (RGB). VividQ™ Capture derives point cloud information from source data, and encodes it into a universal format.

  • Low-loss compression of 3D data for efficient streaming and storage


    3D data is notoriously difficult to distribute due to its substantial size and complexity. This limits 3D data transmission and streaming, for example in multi-user interactions, especially for high resolution, wide field-of-view displays. VividQ™ Squeeze encodes, compresses and decompresses 3D data for fast transmission and extremely efficient distribution of 3D holographic content.


    VividQ™ Squeeze achieves the best low loss compression performance when compared against competing solutions, including the latest offered by Google. It is the only 3D data compression platform targeted at holographic mixed reality devices.

  • Generating full-3D holograms, with over 200+ depth planes, in real-time on standard GPUs


    3D Holographic images are the ultimate in display technology. Holograms can be placed at any distance from the user and appear to behave exactly like real objects. VividQ™ Core is a revolutionary hologram generator that creates holographic images in real-time, using standard GPUs and computing power. 


    Holograms generated with VividQ™ Core allow for intuitive, multi-user interactions with truly three-dimensional holograms, placed at over 200 different focal planes. This cannot be achieved by any currently available mixed reality or display technology, including light-field, waveguide or eye-tracking solutions.

  • Efficient display of holograms on micro-displays


    True, diffractive holograms generated from 3D models cannot be displayed on standard displays, such as LCD or OLED, but require high quality micro-displays known as Spatial Light Modulators (SLM). SLMs are found in the many AR/MR solutions available in the market today, but are typically used as high resolution 2D displays. Using VividQ’s methods, these can be repurposed to provide a full 3D visual experience.


    VividQ™ View is an API to allow developers to add any SLMs currently available in the market into the holographic system architecture. View’s unique design includes a full aberration corrections suite. This provides hardware designers with specialist functionalities that allow them to adapt and adjust holographic images to the type of hardware they identify to achieve the holographic displays that best fit their needs.

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