VividQ: the last missing element for fully immersive holographic display technology

Computer-generated, diffractive holography is a display technique which provides viewers with unparalleled realism - something that no currently available display technology is capable of. VividQ provides the last missing piece required for the wide scale adoption of this fully immersive technology, alongside the widely available 3D content and versatile micro-displays.

VividQ addresses the problem of 3D data distribution and visualisation

VividQ software framework incorporates the proprietary data compression and holographic computing solutions. While holographic technologies have been known and proven in laboratories, they have seen limited commercial success. Computing and storing holograms (even in 2D) has been extremely challenging, even on a super computer. In response, several easier to achieve, yet incomplete 3D-like technologies have arisen to fill the gap in the market. The ability to generate, transmit and display holograms in real-time with standard computing power makes VividQ solutions revolutionary.

Imperfect alternatives to holography

Existing 3D stereoscopic technologies use 2D binocular vision to create imperfect 3D illusions. This leads to eye strain, fatigue, and limited interactivity due to a reduced comfort depth range and a depth cue mismatch of convergence and accommodation. While 3D glasses, head-mounted-displays or Pepper’s Ghost concert projections are partial solutions to achieving immersive experiences, they are intrinsically limited in the content they can display and the level of realism they can achieve.

DIFFRACTIVE holography

An ultimate solution for fully immersive experiences

VividQ uses technology based on precision engineering of light fields and has developed a suite of state-of-the-art algorithms that enable the generation, compression, and transmission of 3D holographic images and video. Our holograms possess all the depth cues and effects expected by the human visual system. Our four licensable, proprietary software modules, make it possible to mix virtual objects seamlessly into the physical environment. Our technologies are an essential element of the evolution into the next generation of highly realistic, 3D displays for augmented and mixed reality headsets, head-up-displays and smartphones.

  • Standardisation tool (API) to make any 3D data instantly convertible into a holographic format, ready for display

    Any 3D data in the VividQ format can be instantly converted to a hologram, ready for display, thanks to VividQ™ Capture API. Our 3D data format is designed from the ground up to be highly portable and extensible.


    3D data is generated by a variety of sources (gaming engines, 3D scanners, cameras, CADs) in a range of different formats. VividQ™ Capture processes and standardises source data into the universal .vvq format for holographic transmission and display. As a result, mixed reality displays powered by VividQ do not require new content to be created, but are compatible with hundreds of thousands of assets and applications already available in the market.


    VividQ takes advantage of the point cloud representation of 3D data. Point clouds provide a very accurate digital record of an object or space, defining XYZ coordinates and colour information (RGB). VividQ™ Capture derives point cloud information from source data, and encodes it into a universal format.

  • Market-leading compression solution for point cloud 3D data storage


    3D data is notoriously difficult to store and distribute due to its substantial size and complexity. This limits 3D data transmission and streaming, for example in multi-user interactions, especially for high resolution, wide field-of-view displays. VividQ™ Squeeze encodes, compresses and decompresses 3D data for fast transmission and extremely efficient distribution of 3D holographic content.


    VividQ™ Squeeze achieves the best low-loss compression performance when compared against competing solutions, including the latest offered by Google, and the patent on it is now filed in the UK. It is the only 3D data compression platform targeted at full-depth holographic devices.

  • Generating full-3D holograms, with over 200+ depth planes on standard GPUs


    3D Holographic images are the pinnacle of display technology, providing unparalleled realism, allowing for the creation of completely immersive worlds to deliver the ultimate virtual user experience. Holograms can be placed at any distance from the user and appear to behave exactly like real objects. VividQ™ Core is a revolutionary hologram generator that creates holographic images in real-time, using standard GPUs and computing power. The patent on VividQ™ Core is now filed in the UK.


    Holograms generated with VividQ™ Core allow for intuitive, multi-user interactions with truly three-dimensional holograms, placed at over 200 different focal planes. This cannot be achieved by any currently available mixed reality or display technology, including light-field, waveguide or eye-tracking.

  • Efficient display of holograms on micro-displays


    Diffractive holograms generated from 3D models and point cloud data cannot be displayed on standard displays, such as LCD or OLED, but require high quality micro-displays known as Spatial Light Modulators (SLM). SLMs are found in the many AR/MR solutions available in the market today, but are typically used as high resolution 2D displays. Using VividQ’s methods, these can be repurposed to provide a full 3D visual experience.


    VividQ™ View is an API to allow developers to add any SLMs currently available in the market into the holographic system architecture. View’s unique design includes a full aberration corrections suite. This provides hardware designers with specialist functionalities that allow them to adapt and adjust holographic images to the type of hardware they identify to achieve the holographic displays that best fit their needs.

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